3 Common Errors in Product Photography You Must Avoid

3 Common Errors in Product Photography You Must Avoid

From scenic green landscapes to product images, taking photos is an essential part of our lives. It helps us capture different memories, express our creativity, and share stories with the world. Other times, we use it to take photos of our product. As a business owner, you know that it is important to take good product photos because it encourages a buyer to purchase them. It will also look legit to them. However, a poorly taken photo with bad lighting and angles won’t do your sales any good. Hiring a photographer can ease your problem. Over the years, many photographers have learned their mistakes when it comes to product photography. Here are some of the most common errors you need to avoid when it comes to taking product photos:

1. Capturing blurred images

One of the things customers hate the most are blurred product images. It is usually caused by a shaky hand when taking a photo. What you can do is invest in a tripod and use the shutter delay or timer, so you can avoid touching the camera when taking the photo. Any movement, may it be small, can blur out the final image.

Another reason for blurred photos is the camera focus. As such, you must take the time to set up the shot before clicking the camera button. Taking the shot cannot be rushed because you can’t edit blurred images during post-processing. In fact, there are some items you can’t get in perfect focus, especially when the product requires a wide focal range. What you can do is to take shots of the different focal lengths of the products and then combine them in post.

Another tip is to take as many shots as you can with different angles. It will allow you to pick the best ones instead of redoing the shoot. You don’t want to find yourself in a situation where you are missing some shots. Customers also don’t like it when they don’t see all the angles of a product, as these are what will help them make a purchasing decision. 

2. Using poor lighting and reflections

Remember that lighting is crucial in photography. If you get it right the first time, you don’t need to do lots of editing during post-production. Product photos should be bright on a white background. Most Amazon products are also taken under a white background, but it will still depend on your product and brand. 

Most of the common errors that photographers make are a mixture of light sources. Different lights offer different results and white balance settings. For small items, you can just use a lightbox to illuminate the pieces. For larger times, on the other hand, you should use studio light. 

Aside from lighting, reflections are another problem photographers make. You have multiple light sources, and if the product item has a reflective source, it will cause a lot of issues. In this case, you can use a diffuser to soften the light and reduce the reflections. 

3. Using simple layouts

Did you know that layouts and backgrounds help lift the product? If you have a messy and unorganized background, it will ruin the outcome. With that, you need to have a clear theme for your shoot. You can also opt to use white or light gray backgrounds to highlight the item and remove any distraction from the scene. 

Conclusion

Photographers often make mistakes during product shoots, and that is how they learn for future projects. But by remembering the common mistakes mentioned above, it will help you plan and take better product shots from the get-go. Even if you don’t have expensive equipment to take a good photo of your product, you can always rely on professional product photographers. 

If you are looking for the best photographer near Norcross, GA, Armitage Photography offers high-end digital imagery, post-production services, photo branding, photo consultation, and product photography! Get in touch with us today to learn more about our services!

For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.

John Armitage

John Armitage is the founder of Armitage Photography, Inc. in Norcross, Georgia. He's passionate about product photography and hosting classes teaching various elements of professional photography in Lilburn and Atlanta, GA.

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