When you run a business, you’re probably aware of its importance to present your products properly on your eCommerce website, catalog, and other print and media collateral. This is because photography has a way of changing the way people desire things, making it a crucial aspect of decision-making.
Seeing as there was a huge shift in the retail world recently, more and more businesses are popping up on the digital landscape, making it harder for retail brands to stand out. However, the best thing you can do is ensure you put out impressive clothing photography for customers to be more curious about your products.
What are the Important Elements in Clothing Photography?
Your clothing plays an integral role in clothing photography, but one of the biggest elements that could make or break the output is your photography lighting. For this reason, you should work with professional photographers so you get fantastic photos of your garments that would truly convince customers to check out.
Today, we’ll dig deeper into still-life photography for clothing and how you can maximize your space (or mannequin) to help you get professional photos that you can put up on your eCommerce website. Trust us — these are professional-proven tips that would help any retail business skyrocket in an overfilled digital market.
Tip #1: Don’t Underestimate Natural Light
Big bright windows are your best friend when it comes to product photography. If you have areas in your space that could give you natural light, by all means, maximize this feature.
Since natural light isn’t stagnant and always changing, make sure to maximize it by playing around with the shadows it provides or even playing with its softness and hues throughout the day.
Tip #2: Consider Using a White Backdrop
When you’re taking clothing photography, your purpose is to showcase your product and convince your market to buy them. And if you have a loud and patterned background, unless that’s the concept you’re going for, it may be hard to sell your product.
Ideally, you want to use a light wall and place a light behind your mannequin or clothing; your photos have more dimension. Not only will your photos look clean, but your clothes will get the spotlight they deserve.
Tip #3: Use the One Flash Solution
Light sources can be tricky if you DIY your photos; this is why you must work with professional photographers. With their help, you can try different lighting techniques that could help enhance your product catalog, such as a one-flash solution.
If you only have one source of flash, your photographer can use different materials that will help bounce the light, allowing it to disperse and give your image a softer glow. With that, you could play around with hues and shadows, giving your photos more dimension and character.
The Bottom Line: Working With Professional Photographers Will Help You Achieve Awesome Clothing Photography for Your Brand
Product photography can be a bit complex, especially when you factor in your lighting. Working with a professional photographer can ease your product photography woes. With their expertise, they’ll get to produce fantastic clothing photography for your brand, making more customers curious to try your clothes!
How Can We Help You?
Running an eCommerce business can be difficult, and it only makes sense that you post high-quality pictures to bring customers further down the sales funnel. Fortunately, we’re here to help.
John Armitage is a professional photographer with a wide range of experience in photography. He offers services, such as high-end digital imagery, post-production services, photo branding, product photography, photo consultation, and more.
If you’re looking for a professional photographer near Norcross, GA, give John Armitage a call!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
