Today, social media platforms are perfect for reaching more customers and sharing thoughts, making them undeniably very visual. Because of that, you shouldn’t only focus on providing excellent copy, but you must design the photos you put out online to catch your audience’s eyes and stop them from scrolling through your posts.
Here are some things you should consider regarding social media photography.
1. Highlight Your Product or Service Features in Your Photos
Understandably, you might be tempted to use stock images for photos of your products and services on your posts. However, they won’t do your business justice and show what you do.
Instead, you should take your marketing strategy to the next level by providing quality social media photos for your business. Don’t focus solely on making things beautiful. Consider taking pictures that feature the benefits of your offers for a more specific and personal approach.
2. Keep Things Exciting by Using Some Variety
Varying the photos you include in your posts can improve your audience engagement. It allows you the opportunity to give your followers a chance to see different faces of your brand.
Consider using different angles and showcasing various products in several posts. Mix up the photos with other props, backgrounds, models, and more. Also, you can try taking photographs that show how to use your brand’s product in real life. However, you should make sure to present everything cohesively.
3. Always Remember Your Branding
In the same way that you must have consistency in what you post, it should also be the same when presenting your business. Have your branding design ready when taking your social media photos so that they’re uniform with your brand message and aesthetics.
If you work with professional product photography experts, you can get some guidance on producing quality photos while sticking to who you are as a brand.
4. Follow Square Ratios in Your Photos
If you haven’t done it yet, it’s time to follow the industry’s guidelines on using the square ratio for your social media photos. Keep in mind that most platforms like Facebook, Twitter, and Instagram use a similar ratio for their images.
Doing so ensures that the images look clear and easy to view on various screens, fitting whatever device your target audience is using, may it be a desktop computer, tablet, or smartphone.
5. Work with a Professional Photographer
If you are serious about establishing your business as a market leader, it’s best to reach out to a professional business photographer. You don’t have to spend a fortune on it.
In fact, it’s enough to hire someone who can help you build a visual identity for your business and align with your goals and branding.
Final Thoughts
With the abundance of photos businesses take for social media, getting lost in the sea of things can be easy. While there are no hard and fast rules about capturing photos for online purposes, these tips can help you craft quality posts that can grab your audience’s attention more effectively.
If you need help with product photography in Atlanta, you can work with us at Armitage Photography Inc. Our expert photographers can help you create stunning visual content that will get people clicking on your site and buying your products. Book a call today, and let’s discuss your vision for your product photography project!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
