Did you know that it takes just 50 milliseconds for people to establish their initial impression of you? For this reason alone, it’s essential to maximize every opportunity that you can to ensure that you capture the attention of your consumers. Photographs and images are excellent ways to catch their interest and showcase your products, services, and brand. No matter what you sell, from coffee mugs to sports caps, your product’s appearance matters. Use this post to kickstart great ideas for taking attention-grabbing product photography to inspire you to delight your consumers and boost your sales.
1. Create an Experience through Your Product Shot
Create the experience for your customers. Set the mood and suggest the ambiance as you are doing your photoshoot. Translate the experience into an image that would activate the consumer’s imagination. Let them experience using the product with just the photo you provided.
You may have heard the following: It is not about selling the mattress but providing a night of restful sleep. Or something like: Don’t sell the beer, sell a good time. Have your photos do the same!
2. Use Macro Photography for Added Emphasis
In macro photographs, the point-of-view is very near to your subject. For instance, you can capture the strawberries on top of a strawberry cheesecake to make the cake look more inviting. You can also feature the beads of condensation on a soda can to ignite “thirst” in your customers. Providing this perspective “awakens the senses” and pushes the consumer into a purchase.
Macro photographs like these can spark cherished recollections and an eagerness to purchase for fans of these delicacies. Furthermore, a complete view of your goods is just as essential as a macro picture.
When selling online, giving your consumers as much information as possible can increase the likelihood of a sale. Customers are curious and would want to make sure what they order is what they get.
3. Use Photo-Editing Tools to Enhance Your Product Shots
Performing photo modification is the first of the techniques on our list to which you will need more than just a camera to be successful. Photo manipulation will require photo-editing tools such as Photoshop or Adobe Illustrator to modify images in post-production.
To edit photographs in professional quality, one must have a high level of proficiency with the software. Photo editing either enhances a product shot or creates some special effects to improve your product shot. If you are not proficient with the software or the technique, hire a graphic designer.
4. Show Product Variation Shots
When shopping online, consumers want to look at as many pictures as possible to ensure that they will be satisfied with their purchase once they make it. As a result, it is beneficial to include images of all product variants in your product images and descriptions.
First off, provide a 360-degree view of the product. It is a sure-fire way of increasing conversions for your product. You can also utilize different angles, close-ups, and macro shots of essential features you want to highlight to customers.
5. Integrate People Into Your Product Photography
People are drawn to ads and product photos that include other people. People have a stronger emotional connection to this kind of commercial photography. When you involve people in your photoshoot, you are speaking directly to your target audience.
Your target audience will recognize themselves in the photograph and will see themselves using or wearing your goods. If you are selling clothes, shoes, jewelry, furniture, food, and the like, the best way to advertise your products is by integrating people into your product images.
Conclusion
An image can be compelling in telling the story, not just of your product, but what your brand is all about. Make sure that you are using professional product photography because poorly taken product shots can turn a customer off.
Your goal is to connect with your customers and guide them through your product shot to buy your product or get your service.
At Armitage Photo, we excel in high-end product photography, post-production services, and photo branding in Atlanta. We can create gorgeous, inexpensive product pictures for your website, create visual product interpretations for ad campaigns, and store setup designs for businesses. Reach out to us today!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
