Your product photos will likely be one of the first times your potential customers will be exposed to your products. This is why photography is one of the most important elements of any marketing campaign. Keep in mind that a good product image can make or break your business, and bad product photos can even hinder your business due to a drop in sales. This is why it’s in your best interest to have great product photos. So, how do you go about doing this? First, you must understand that what people consider aesthetically pleasing and visually appealing is constantly changing. This is why you’ll want to keep up with the latest and most relevant trends. To help you out, we’ve prepared a list of the three product photography trends that you should use in 2021 to set your business up for success!
Neon Lighting
Neon signs were incredibly popular in the United States from the 1920s to the 1960s. But just like all trends, it has managed to come back into the mainstream. Now, you may think that its resurgence in popularity comes from its retro aesthetic, but this just isn’t the case. Neon lighting today is being used to convey a futuristic look to a photograph.
Night photography is also a great way to get the most out of neon lighting. While it can still work in other conditions, night shots really help bring a strong focus to this lighting style. Another thing you can do to enhance the look is by increasing the ISO on the camera that’s being used in the photos. This will make the lights look brighter and more vibrant.
Modernism
If you’re looking for something that’s a little more toned down, then modernism is the way to go. This trend makes heavy use of sleek lines and minimalist aesthetics to give photographs a mid-century modern look.
In essence, applying this design principle to your product photographs will give it a clean look that accentuates the product itself. Now, one common misconception with this trend is that the colors you use are limited to those that are usually associated with the minimalist aesthetic. But this just isn’t the case. In fact, you can capitalize on the minimalist backgrounds by photographing products that have bright and attention-grabbing colors. This will make the subject of the images pop and will create unique and visually engaging images!
Natural Models
Making use of natural models when it comes to fashion product photography has also become more and more popular in recent years. However, technological innovations in the field of photography are what likely led to the rise of the resurgence of the natural look.
Many of the photos that customers are exposed to today are retouched and heavily edited. And while these do make for visually appealing photos, modern customers have grown quite tired of them, which is why the trend is favoring more natural styles. One tip to pull this off is to make use of models that aren’t professional models. This will help give the photos a more effortless look and help you achieve the natural aesthetic you are going for.
Conclusion
Hopefully, this list we’ve shared above will prove to be useful when it comes to improving your product photos. Now, hopping on to a trend will not instantly make your photos better. For this to work, you have to ensure that all of the elements in the photo work cohesively. Ultimately, you should also work with an expert that offers professional product photography to ensure the best results for your business!
Do you want to have amazing product images? We here at Armitage Photography Inc. have over 30 years of experience with professional product photography. Our team of expert photographers in Georgia will help boost your business’ marketing campaigns by supplying you with high-quality images that are both engaging and visually appealing. Get in touch with us today to learn more about our services!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
