Today, there’s no questioning how important it is to have great product photos. This has become even more important due to the rise of e-commerce platforms. Indeed, the retail and shopping experience has shifted from brick-and-mortar stores to the digital space. And while there’s nothing wrong with having plain photos that simply show off your product, it’s in your best interest to use visually appealing photographs to really capture the attention of your potential customers! But how should you go about doing this? Well, the key here is to cater to your customer’s unique tastes. This can be hard to do seeing as what one person finds visually appealing can be vastly different from another person. However, what you can do is make use of current popular trends that will prove to be appealing for a huge chunk of your potential customers. To help you get started, we’ve prepared a list of three product photography trends that you’ll want to use in 2021!
Natural Lighting
Using quality lighting isn’t really a new concept when it comes to product photography. In fact, it’s a necessity as poor lighting is one of the easiest ways to ruin an image. Now, having excellent lighting in studios is one thing but making use of natural lighting is an entirely different thing altogether.
This is why it’s quite impressive that making use of natural lighting has quickly become one of the biggest photography trends when it comes to product photography. The reason for this may be that natural lighting just gives photos a unique look that adds an air of authenticity to the image captured.
If you want to make use of natural lighting for your product photography, you have to remember that the time of day you take the photographs will drastically change the lighting quality. The best time to take photos is within the Golden Hour or the period just after sunrise or before sunset.
Monochromatic Colors
Other than lighting, remember that colors also play an important role when it comes to capturing appealing images. One popular trend that’s been on the rise as of late is monochrome photography. What this means is that the entire photograph consists of different shades of a single color. This makes for visually striking photographs that can really help an image stand out and grab the attention of your potential customers.
The reason this works so well is that using the same colors, or color coordinating, in a photograph makes it pleasing to the eyes. Our tip for using this technique is to read up on color psychology. The thing is that certain colors evoke specific emotions, so be sure to choose the right color to maximize the effectiveness of this technique.
Levitating Objects
Levitating objects have also grown in popularity in recent years. This gives photographs a unique vibe that evokes a sense of wonder. Indeed, this technique makes your photos look magical and is a great way to attract the attention of your potential customers. Typically, this technique is often used for small objects such as jewelry and gadgets.
Now, there are a couple of ways you can go about doing this. One way is by increasing your camera’s shutter speed and dropping an object and capturing it while it’s still in the middle of its descent. But this can be rather tricky. An easier way would be to use extra-fine fishing lines and just edit them out using your preferred photo editing software.
Conclusion
Having good product photos is the key to the success of your business. And while these trends can be helpful, you still have to make sure that the photography itself is of high quality. This is why you need to invest in the proper services that can deliver the best photos.
Do you have an upcoming product shoot? We here at Armitage Photography Inc. have over 30 years of experience with professional product photography in Georgia. Our team of expert photographers can help your business produce high-quality photographs that are both engaging and visually appealing. Get in touch with us today to learn more about our services!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
