Now that we’re living in the digital age, consumer behavior has also changed. With that being said, businesses are starting to adjust and design their website accordingly to ensure they bag a sale. One of the most critical elements of an eCommerce website that you shouldn’t forget is photographs. The way you showcase your products and services matters, especially when consumers judge the book by its cover or reviews. Knowing that product photography plays a huge role in purchasing decisions, you need to ensure that your photos are impressive and convincing to help increase your sales. Although you can do this on your own, getting professional photography services is a much better idea since experts in the field will incorporate the right techniques and concepts to ensure your products shine in the spotlight. Trust us — leaving product photography to the hands of experts will surely change the way you present yourself on digital platforms. If you’re curious about how you can elevate your eCommerce website through product photography, read on. Here are some rules you should follow for effective product photography — let’s get to it!
Rule #1: Keeping it Classy with a Plain Background
Using a simple white or black background helps your customer see your product clearly without misconceptions getting in the way. Remember — your product’s photos represent your brand, and with that, you need to make a clear first impression.
Based on the color of your product, decide which classic background will compliment it more. To add some allure into the photography, consider playing with different lightings and angles to give it that much-needed visual boost.
Rule #2: Detailed and Texture Shots Boosts Curiosity
Once you have a full photo of your product, don’t stop there — your customers are interested to know how your products look close-up. With that, ensure you take texture photos and detailed shots to help bring out the nuances of your products.
When you’re doing a detailed shot, remember that it should still look realistic and eye-catching. So ensure you lay the product out with perfect lightning and start snapping away!
Rule #3: Don’t Sleep on Product Styling
One of the biggest factors that elevate the way your products are perceived is how it’s styled in each photography. Sure, you can stick with a classic background, but imagine how your photos will turn out when you add a few props around them.
For example, if you’re selling pie, why lay some ingredients around it to bring out some layers and texture into the photo.
Rule #4: Work With Professionals
DIY photography isn’t wrong, but if you really want to showcase your products in the right light, it’s best to get professional product photography services.
The reason you should work with experts is that they’ll have all the right equipment, technique, and experience that will help bring your products to life. With years of experience, they’ll know what makes your target market click, pushing you to make more sales and hit your marketing goals.
The Bottom Line: Product Photography Helps Elevate Your Ecommerce Website
Many business owners make the mistake of taking mediocre shots of their products. Even if you have effective products and it’s probably the best in the market, if you can’t reel in customers with your product’s photos, what’s the point?
With that being said, follow our rules above and get product photography services — you’ll see your business flourish in the digital space in no time!
Why Should I Work With You?
Product photography isn’t a piece of cake, and when you have to put techniques, concepts, and equipment into the mix, it can get overwhelming. If you want to make your products shine, work with me.
I am John Armitage, a professional photographer in Norcross, GA. I offer various photography services, such as high-end digital imagery, product photography services, post-production services, branding, photo consultation, and more. Let’s collaborate today!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
