Shopping online has never been more popular than it is today. With access to thousands of online catalogs from a computer or smartphone, it’s an incredibly convenient way for consumers to get what they need. In fact, the pandemic has only skyrocketed the popularity of online shopping, with more than half of Americans with Internet access preferring to shop online instead of at a brick-and-mortar store. The main drawback of online shopping is that consumers cannot inspect the products in person, causing them to rely solely on product photos. For this reason, eCommerce websites must showcase their products to highlight all the good features while offering consumers the ability to study the product from as many angles as possible. After all, these photos are ultimately the deciding factor in purchasing a product, which means you’ll need to invest in top-tier product photography to woo your potential customers and increase sales. Here’s what you need to know:
What is Product Photography?
Product photography is the practice of taking pictures of products using strategic, specific techniques that bring the best out of the item. The goal is to provide accurate and attractive photos of your products that website visitors can use to scrutinize the item and convince them to purchase. To maximize the results, you’ll need to hire a photographer to take your product photos since they have the equipment and expertise necessary to make your products shine.
Here are five tips for taking clean, engaging product photos:
Use a Clean Background
Consistency is essential in product photography, so be sure to use the same clean background for all your product images. Not only will it offer a distraction-free view for your potential customers, but it will also look good on your website. It’s also important to choose a background color that fits well with the color palette of your products and website, ensuring a cohesive look. You can also use a sweep or a bendable sheet of paper that goes under your product and curves against a wall behind it to reduce background noise.
Take Photos From a Tripod
Tripods offer the stability and consistency needed in product photos. Shooting products from the same distance and height gives customers a better idea of their size since it takes up the same position and space in each image. It also makes your photos look more professional and credible.
Shoot in Artificial or Natural Light
Artificial and natural light both play essential roles in product photography. Natural light is preferable for products meant to be used outside and is great for softening the product’s appearance. On the other hand, artificial light is ideal for highlighting the physical aspects of your products. For example, if you’re selling an intricate vase, artificial lighting will showcase the product’s details and sharpen them further.
Take Photos of All Product Details
Customers cannot touch, feel, or try your products, which is why it is important to display all details of the product, even if they are small. They want to know everything the product has to offer before purchasing, and they’ll be more likely to look elsewhere if you have only one photo of the product on your website.
Take Pictures From Various Angles
The more photos of your products you take, the better it will be for your customers and website. Customers appreciate browsing through multiple images of the same item since it allows them to inspect the product by gauging the details captured in the photos. Shoot from as many angles as you can and pictures of the product being used.
Conclusion
These product photography tips will elevate your website and boost your conversions since they address an important factor in online shopping. However, product photography is a tricky process that can be very time-consuming. It’s crucial to familiarize yourself with the process and entrust it to a professional product photographer who will make your products shine through well-lit, stunning photos.
If you need someone to take care of your product photography in Norcross, GA, don’t hesitate to give me a call. With thousands of projects under my belt, I offer various photography services, including photo branding, high-end digital imagery, and more. Boost your company’s visibility and sales by getting in touch with me today!
For more information and how to book services, please reach out via email at [email protected] or via phone at 404.247.5458. And don’t forget to follow me on Instagram, Facebook, and LinkedIn for exceptional photo inspiration as well as photography tips and tricks.
